3 Steps to Strategic Audience Segmentation
Business / Change / Member post
01 Dec 2015

3 Steps to Strategic Audience Segmentation

Understanding your customers’ needs is essential to any strategic communication campaign. That’s why you need a targeted approach, which allows you to proactively address their concerns, engage them in more meaningful conversations and earn their loyalty to your brand. So where do you start? Read more By Jeamy Molina

Lessons from IABC for our communication day jobs.
Change / Employee communications / Events / Member post
01 Dec 2015

Lessons from IABC for our communication day jobs.

30 communication professionals gathered in Sydney for the IABC APAC leader’s institute,  the first Leadership Institute to be held in our region since 2012. This was a dynamic event expertly organised by the newly formed IABC APAC board. These are the lessons learnt and what we as communication professionals and IABC members and chapter leaders can take back as ideas to our day jobs. Read...

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Creating an Architecture of Listening in Organizations
Employee communications
01 Dec 2015

Creating an Architecture of Listening in Organizations

The Basis of Engagement, Trust, Healthy Democracy, Business Sustainability, and Social Equity. The study argues that there is an urgency to improve listening in government, political parties, corporations, and other types of organizations, and that there are major benefits from doing so. Read more By Jim Macnamara

Who will be first with virtual reality b-roll?
Public Relations
31 Oct 2015

Who will be first with virtual reality b-roll?

  Which company or agency will be the first to include virtual reality (VR) files as part of a PR pitch? Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don’t have video or artwork. It’s the rare pitch that includes images and video; it’s also the rare media site that includes a video gallery...

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Are your communication plans satisfying?
Member post
24 Jul 2015

Are your communication plans satisfying?

  You have put all the effort into your internal communications plan. You have come up with some great collateral, content, and activities to educate and engage your audience. How do you know if you have hit the mark with your plan? Read more By Andrew Cooper

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