Business


The Value of Trust Business / Change / Communications / Employee communications

Andrew Cooper, IABC NSW President, shares his views on the Value of Trust for Internal Communications. Over the last month, we’ve seen two examples of how losing trust has had a negative effect on an organisation. Since the Cambridge Analytics scandal broke, Facebook has lost $100m in market capitalisation and after a Model X SUVs caused a fatal crash while driving on autopilot, Tesla’s shares fell 15%. From...

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Four communication experts wove some magic last week… Business / Change / Communications / Crisis communication / Crisis Management / Employee communications / Employee engagement / Social media

Last week over 50 communicators joined us for a special IABC NSW evening with four leading comms practitioners who graciously shared their perspectives and insights. The format? A series of roundtables which saw our speakers spend 20 minutes with each table. I know from experience this is an extremely rewarding but tiring process for the speakers, and I am very grateful for the memorable night our speakers gave us all.


Light-bulb moments at rapid-fire communication showcase Business / Communications / Employee communications / Employee engagement / Events / Storytelling

To kindle, stimulate, animate - IABC NSW did just that with its recent SPARK event, which drew 90 senior communications and marketing experts together for a series of quick-fire presentations at PwC's new Barangaroo offices. The aim: to spark a new idea or showcase best practice in five minutes and no more than 20 slides.


3 Steps to Strategic Audience Segmentation Business / Change / Member post

Understanding your customers’ needs is essential to any strategic communication campaign. That’s why you need a targeted approach, which allows you to proactively address their concerns, engage them in more meaningful conversations and earn their loyalty to your brand. So where do you start? Read more By Jeamy Molina