Member post


Mhari MacGregor: What does IABC Global mean to me? Communications / Member post / Storytelling

Mhari MacGregor, IABC NSW Board Director and Secretary, reflects on her IABC journey from Canada to Australia. My first job out of university was working for a small Oil & Gas finance firm. I had recently graduated with a degree in Communication from my hometown in Vancouver, Canada and was given the opportunity to move an hour-and-a-half- flight away to the prairie town of Calgary....

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3 Steps to Strategic Audience Segmentation Business / Change / Member post

Understanding your customers’ needs is essential to any strategic communication campaign. That’s why you need a targeted approach, which allows you to proactively address their concerns, engage them in more meaningful conversations and earn their loyalty to your brand. So where do you start? Read more By Jeamy Molina



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