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3 Steps to Strategic Audience Segmentation Business / Change / Member post

Understanding your customers’ needs is essential to any strategic communication campaign. That’s why you need a targeted approach, which allows you to proactively address their concerns, engage them in more meaningful conversations and earn their loyalty to your brand. So where do you start? Read more By Jeamy Molina


Lessons from IABC for our communication day jobs. Change / Employee communications / Events / Member post

30 communication professionals gathered in Sydney for the IABC APAC leader’s institute,  the first Leadership Institute to be held in our region since 2012. This was a dynamic event expertly organised by the newly formed IABC APAC board. These are the lessons learnt and what we as communication professionals and IABC members and chapter leaders can take back as ideas to our day jobs. Read...

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Are your communication plans satisfying? Member post

  You have put all the effort into your internal communications plan. You have come up with some great collateral, content, and activities to educate and engage your audience. How do you know if you have hit the mark with your plan? Read more By Andrew Cooper



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