Storytelling


Mhari MacGregor: What does IABC Global mean to me? Communications / Member post / Storytelling

Mhari MacGregor, IABC NSW Board Director and Secretary, reflects on her IABC journey from Canada to Australia. My first job out of university was working for a small Oil & Gas finance firm. I had recently graduated with a degree in Communication from my hometown in Vancouver, Canada and was given the opportunity to move an hour-and-a-half- flight away to the prairie town of Calgary....

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Light-bulb moments at rapid-fire communication showcase Business / Communications / Employee communications / Employee engagement / Events / Storytelling

To kindle, stimulate, animate - IABC NSW did just that with its recent SPARK event, which drew 90 senior communications and marketing experts together for a series of quick-fire presentations at PwC's new Barangaroo offices. The aim: to spark a new idea or showcase best practice in five minutes and no more than 20 slides.