Communication goals with IABC NSW Business / Communications / Employee communications / Employee engagement / Events / Gold Quill / Membership / News / Storytelling / Uncategorized

by Kieran McCann

image by Pixabay – Alexas_Fotos


2017 was a record breaking year for IABC NSW; a 21% increase in overall event attendance and a 54% increase in non-members helped us achieve a 20% increase in our local membership resulting in us being awarded in the top three fastest growing medium chapters in the world.

The International Association of Business Communicators (IABC) is a vibrant global membership association with a network of over 10,000 members in more than 70 countries. Our IABC NSW Chapter supports a community of communication professionals for networking, career development and personal growth.

As the events vice president I was proud to help the board lead a dynamic and innovative new event schedule with a range of exciting formats and sold out events.

Here’s a selection of what you might have missed:

In February we assembled a select group of leading Australian communicators ready to answer questions on strategy, leadership, employee engagement, and issues/crisis communication.

Ike Levick, Head of Internal Communications Deloitte Australia, Andrew McGinnes, Executive Manager, Corporate Affairs and Communications, Qantas Group, David MacGregor, Head of Internal Communications at Woolworths Food Group and Tracey Sen, Head of Communications, Toll Priority shared best practice stories and didn’t shy away from the tricky questions our guests had for them.

In March we sparked new ideas with a new format, each speaker had 5 minutes (not a second longer) and up to 20 slides to showcase best practice or SPARK a new idea.

A call out to members and the wider communication community across NSW to submit a topic was undertaken. The response was overwhelming and nine topics were chosen by the IABC NSW board to present at PwC’s new office in Barangaroo.

This was a sell out event with not a spare seat in the house, here is a list of the wonderful speakers and a wrap up of the event with key themes by board member Ben Wyld.

In April we had the fortunate to visit the Sydney Facebook office and hear Group Industry Director Paul McCrory, on the future of social media and what the future looks like for Facebook. Raagulan Pathy gave us an overview of their new enterprise collaboration platform, Workplace and two Facebook customers Adele Fletcher, GM Employee Communication at nbn and Brendon Walker, Social Media Lead at TAFE NSW already up and running on Workplace were in the hot seat to answer any questions.

Ike Levick gave us a wonderful review of the event.

IABC NSW is driven by connecting the local chapter to the global IABC opportunities it affords so the community got a sneak peek of keynote speaker Professor Jim Macnamara‘s presentation for the inaugural IABC Asia Pacific Regional Conference, FUSION and later in the year we brought over the IABC World Conference and Singapore regional conference keynote speaker to Sydney, Gabrielle Dolana global thought leader on what it takes to be an authentic leader and tell great business stories. We were honoured to host Gabrielle at a special event designed to share her expertise and insights.

Sharing best practice is also at the heart of the IABC NSW chapter so we were thrilled to present a showcase of business communication excellence via our NSW Gold Quill winners.

Gold Quill is the most prestigious awards program in our industry and honours the dedication, innovation, excellence and passion of communicators on a global scale.

Our NSW award winners presented their winning entries and then joined a Q&A panel with judge and former IABC NSW president Tracey Sen about being at the cutting edge of communications and the winning process.

Presentations included the following award winners:

To top off 2017 our gala event was a highly interactive ‘fishbowl’ conversation: Riding the tide of change.

IABC NSW asked 3 respected communication industry leaders, who are successfully riding the tide of change, to discuss the issues impacting communications and marketing now and into the future.

Megan Brownlow who leads the media and entertainment industry practice at PwC, Siobhan Doran founder of brand storytelling company, Thread Publishing and its digital subsidiary Content SOS and Richard Spencer CMO of Isentia discussed with attendees how communication and marketing is blurring, how digital disruption is having far reaching consequences, internal and external communication practices are converging, change is accelerating and how organisations and individuals are wrestling with new ways of working.

Ike Levick reflected on the event and went fishing for insights

If you want to understand more about the format and ideas around how to apply house rules to a fishbowl event like this then this article has you covered.

To finish the year our Christmas ‘wine’ down was an opportunity for members to try out co-working thanks to the WOTSO workspace followed by a Q&A discussion with special guest Sarah Husbands, LinkedIn’s Group Manager, Talent Solutions. Sarah provided an overview of the communication trends we can expect to see next year and outlined the effective use of content.

All of this was on top of a range of others events, Asia Pacific and global conferences, webinars, professional development and global opportunities, a visit from our IABC chair Sharon Hunter, best practice content sharing and facilitation of a range of networking opportunities.

A huge thank you to our members new and longstanding and to all our community guests. A special thanks to all our speakers, supporters, corporates, hosts and IABC national, international and regional chapter colleagues.

A special thank you to Peter, Fraser, Lucy and the full team at Salt & Shein for being our major sponsor for the year.

We have a dynamic new board made up of new members and long serving communication leaders volunteering their time committed to bringing you value for your membership, and supporting communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance.

Not a member? Make 2018 the year of communication membership. Join IABC NSW and improve your organisational effectiveness through strategic communication.

If you are interested in being considered as a 2018 speaker or have a topic/speaker nomination for the board to consider for our 2018 schedule then please comment below or reach out to our new event vice presidents Ike Levick and Sandi Shrimski.