3 Steps to Strategic Audience Segmentation Business / Change / Member post

Understanding your customers’ needs is essential to any strategic communication campaign. That’s why you need a targeted approach, which allows you to proactively address their concerns, engage them in more meaningful conversations and earn their loyalty to your brand. So where do you start? Read more By Jeamy Molina

Lessons from IABC for our communication day jobs. Change / Employee communications / Events / Member post

30 communication professionals gathered in Sydney for the IABC APAC leader’s institute,  the first Leadership Institute to be held in our region since 2012. This was a dynamic event expertly organised by the newly formed IABC APAC board. These are the lessons learnt and what we as communication professionals and IABC members and chapter leaders can take back as ideas to our day jobs. Read...

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Creating an Architecture of Listening in Organizations Employee communications

The Basis of Engagement, Trust, Healthy Democracy, Business Sustainability, and Social Equity. The study argues that there is an urgency to improve listening in government, political parties, corporations, and other types of organizations, and that there are major benefits from doing so. Read more By Jim Macnamara

Who will be first with virtual reality b-roll? Public Relations

  Which company or agency will be the first to include virtual reality (VR) files as part of a PR pitch? Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don’t have video or artwork. It’s the rare pitch that includes images and video; it’s also the rare media site that includes a video gallery...

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