Podcasts

The 4 steps to a communication audit

Are your communications really adding value? Without conducting regular audits or assessments, you can’t be certain. An audit, Zora Artis tells us, provides an objective picture of what is actually happening in the organization, rather than what we think is happening. Most important, it helps communicators understand how they are adding value and it can help spot areas for improvement.

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More than just talking: Katie Karlovitz on why you should approach public speaking as ‘show time’

Before delivering a speech, what do you do to prepare? Though it is important to fine tune the content of your message, it is just one of many things you should think about prior to speaking. In an interview with IABC, Katie Karlovitz, a public speaking coach for the consultancy On Speaking Terms, recommends approaching your presentation with the entire picture in mind.

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Stop chasing fans and followers: How to use analytics to drive social engagement

If your approach to social media consists of blindly pushing content to each of your channels, hoping something will stick, it’s time to look deeper. Nicole Matejic, author of Social Media Rules of Engagement, encourages communicators to regularly review their analytics to create a smarter social strategy.

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