Which company or agency will be the first to include virtual reality (VR) files as part of a PR pitch?
Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don’t have video or artwork. It’s the rare pitch that includes images and video; it’s also the rare media site that includes a video gallery (including b-roll) or an image gallery.
Read more by Shel Holtz