Elevate your communication career
We're all using AI now, but are we any good at it?
At our recent AI in Action event, early 40% of us said we use AI more than 20 times a week, and that’s just for work!
Read Megan Thomas’s event summary including practical tips you can start using today.
If you’ve spent any time with senior leaders, you will likely have heard the instruction: “We need this to sound more authentic.” It’s usually delivered earnestly, often late in the process, and almost never with a definition attached. At this point, “authentic” has become a seasoning rather than an ingredient: sprinkled on at the end to improve flavour, without changing what’s actually in the dish.
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Your globally recognised communications association
The IABC has set the global standard for communication since 1970.
Our NSW Chapter supports local communications professionals by connecting them with insights, resources, and people to excel in their careers. We run engaging and informative events and offer access to on-demand learning, networking, accreditation, and career guidance. Visiting members from other Chapters are welcome. Check out the full range of member benefits.