#UnityInCommunity
We are incredibly grateful for the feedback you gave us in regard to our 2021 events.
In July we asked for your feedback and suggestions for events, topics and speakers to inform our events strategy for next year.
We were delighted that so many of you responded, we want to assure you we heard, we are listening, and we are responding to your feedback.
An evidence based approach
The board and I have worked on an evidence-based approach to leading this chapter this year. In 2019 we hosted our first IABC NSW experience survey where we asked for your candid thoughts as to where we’re currently delivering value and areas to enhance your experience.
See post here.
We listened very carefully to that feedback and our 2019 events survey.
At our end of year board strategy session and a strategy revisit to set ourselves up for 2020 we used the survey results as the ‘beacon’, developed our 2020 events schedule and our commitments to you, our IABC NSW community.
See post here
Commitments to you
Our key priorities are:
· Maintain excellent events
· Centralise the buddy system
· Map the member experience
· Develop a targeted approach to corporates, and
· Ensure a culture of inclusiveness.
Our next level of priorities
· Maintain excellent events
· Centralise the buddy system
· Map the member experience
· Develop a targeted approach to corporates, and
· Ensure a culture of inclusiveness.
Reflect, rest and reset
6 months through our 2020 tenure as IABC board members, where COVID-19 turned our worlds upside down, we felt it was an opportune moment to take the time to reflect, rest and reset before we delivered our second 6 months on behalf of our IABC community.
We celebrated an incredible 6 months
62% increase in event bookings from the same period last year.
Between 80-100% of participants rated the early 2020 events as very good/excellent value and the content as very/extremely valuable.
Members have seen exceptional value for money.
16% increase in membership to over 160 from the start of the year
7 NSW Gold Quill winners
$350 donated to speaker charities
And then after a reflect, rest and reset linked to our commitments assured you of the actions we would stop, start and continue.
See post here
Net promoter score
The events survey gave us the chance to see how we were tracking on our Net promoter score. When the board and I inherited the membership our experience survey showed us that we had work to do to build the advocacy and positive sentiment the community felt towards IABC NSW.
I’m pleased to say that over the last year we’ve increased our NPS by 40 percentage points.
We had set a target to increase by 10 percentage points so we are delighted that the membership feels so passionately about the community and we can build on this momentum together.
We valued hearing things like ‘I think IABC is doing a great job in difficult circumstances’, ‘This is the most impressive member organisation I have ever been involved with’ but we appreciate we aren’t getting it right all the time.
There was lots of great feedback coming from the survey in regards to: our range of speakers; consultants versus comms professionals. About the balance people are looking between virtual and face to face (50/50 split) when we get back to in person events. About ensuring networking is still incorporated into virtual events. Ensuring we brief speakers to ensure they appreciate the audience level and sophistication to always get the right tone.
Events 2021
We put forward a range of speaker ideas and topics and based on your votes the leadership, influence, connection and digital events were clear highlights you want to see in 2021.
Our roundtable event is always one of our highlights of the year so we are committed to that. The opportunity to build professional and communication credibility, your earning potential and gain a competitive advantage is key to IABC and so our Gold Quill advocacy and showcase plus GCCC certification is paramount (we are of course looking forward to hosting our first one this year).
We sadly had to postpone our crisis event at the start of the year but with an exciting reframing of the event and a virtual offering we are pleased that, that event will also feature.
Throughout member month and before the end of the year we will be showcasing your 2021 events schedule. We are working hard on ensuring feedback is actioned and that final speakers/topics are locked in with dates and times so you can plan your IABC NSW experience throughout 2021.
Join the community
Our sincere thanks to all the speakers who put forward topics, to Salt & Shein for all their ongoing support to all the members who offered their feedback and to our board for all their tireless work in elevating our local chapter and supporting the vision to advance the profession, create connection and develop the credibility and recognition of our community.
Not a member and want to join your community?
Take advantage of IABC NSW membership during Octobers Membership Month for under $200 (approx. $190 instead of $319) for new joiners. Any renewals can also take advantage of significant discounts with $25% off international dues and a waiving of regional dues. Use code IABC50